a thoughtful correspondence.

Dear Lovely Bones marketing bastards:

I understand you have reason to believe that "when a potential customer sees and hears you and your brand over and over, and on a regular basis, you begin to establish credibility with them." I would like to advise you of my experiences with this concept.

This approach does not result in an individual demonstration ever-increasing interest in your brand (and thusly seeing your movie). Instead, this approach results in a parabolic trend of interest, where after a couple of ads an individual is increasingly interested in seeing your movie, rather quickly and easily reaching a peak level of interest, and finally, as unavoidable ads persist, not only is the individual decreasingly interested in seeing your movie, but also is increasingly frustrated and spiteful every time an individual is forced to watch the same trailer over a hundred times, especially while watching an entire season of Lost on Hulu, where you insist on making an individual watch the aforementioned trailer every 15 minutes.

Please find these findings reflected in the above graph. While I have not included eventual outright rejection of your film on the graph, know that it exists and has been achieved. So, enough already.

Sincerely.